Andrei Serghiuta

Glade – Release The Memories

This project was a Facebook app for the 2011 Christmas release of a holiday candle set by Glade. There were four scents – AppleCinnamon, PeppermintCrush, SpruceItUp, and FrenchVanilla. The Facebook app allows users to upload a photo, and then decorate their chosen tree with holiday decorations that reflect one of the preferred scents. The results gets displayed in an album, and it can be sent as an email to family and friends. The campaign was quite popular on Facebook, and the tree was displayed also as part of one of the TV commercial spots.

I created and designed all of the artwork presented here, with the exception of the Glade Release the Memories logo.